It’s not your grandfather’s ad business. That’s the top line message from the AARP report released today. It paints a picture of the 45-plus … Read the whole story

Jupiter Media Metrix today released a report suggesting that consumer packaged goods (CPG) marketers can best use their digital marketing dollars and websites to … Read the whole story

During last month’s Association of Hispanic Advertising Agencies' 12th semi-annual conference in Washington, D.C., AHAA issued the first-ever report on the advertising spending patterns … Read the whole story