MediaPost Publications - Online Media Daily 06/19/2002

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Tiger, Shaq Pump Up NBC
by Ken Liebeskind
Sports proved to be the key to network success again last week, as NBC scored big with the NBA finals and U.S. Open golf … Read the whole story
Wal-Mart Launches Multimedia Campaign With Primedia
by Ken Liebeskind
This week, subscribers to Seventeen.com will receive EyeWonder video email blasts from Wal-Mart, the latest segment in a multimedia campaign the nation's largest retailer … Read the whole story