DoubleClick Inc. today released the results of its Marketing Spending Index, which shows marketers to be cautiously optimistic about the growth of their media … Read the whole story

Much has been said about the new shows that have been introduced this summer, compared with past summers when reruns predominated. Some are already … Read the whole story

It's not secret that Yellow Pages advertising is difficult for agencies to buy. This very issue was the subject of a session at the … Read the whole story