“Still non-commercial but not anti-commerce.” That’s how PBS programming VP Alyce Myatt describes the stance public television will take toward kid’s programming as it … Read the whole story

Rich media is twice as effective as gif/jpg campaigns in lifting a key brand metric: message association. That from a new Dynamic Logic report … Read the whole story

NYTimes.com introduced surround sessions last November and has had some success with them – more than 40 advertisers have already run campaigns. But the … Read the whole story