Friday, June 28, 2002
The latest indication that Direct-to-Consumer drug advertising is working comes from Ipsos PharmTrends, the pharmaceutical researcher, who says “ad-aware” consumers are purchasing more prescription … Read the whole story
Threatened regulation of prescription drug company advertising may have lost momentum now that the House of Representatives has passed a bill to provide prescription … Read the whole story
Is the online giant turning itself around with advertisers? Read the whole story
