Online Media Daily
Friday, June 28, 2002
  • Script Buying Enhanced By DTC Ads

    The latest indication that Direct-to-Consumer drug advertising is working comes from Ipsos PharmTrends, the pharmaceutical researcher, who says “ad-aware” consumers are purchasing more prescription ... Read the whole story

  • Drug Ad Regulation Unclear

    Threatened regulation of prescription drug company advertising may have lost momentum now that the House of Representatives has passed a bill to provide prescription ... Read the whole story

  • A Kinder, Humbler AOL?

    Is the online giant turning itself around with advertisers? Read the whole story