Online Media Daily
Thursday, July 18, 2002
  • AOL’s Pittman Resigns

    Months after retaking control of the troubled American Online unit, AOL Time Warner COO Robert W. Pittman resigned Thursday in a shakeup of the ... Read the whole story

  • Magazines Try To Trim Costs After Postal-Rate Increase

    With double-digit postage increases taking effect this month, the magazine industry is finding ways to cut costs without raising advertising or subscription rates. Read the whole story

  • Media Optimization Boosts Ad Targeting

    While Poindexter Systems’ Creative Optimization helped advertisers decide which creative versions of their ads work best, Media Optimization, just introduced, will help them determine ... Read the whole story