The “S” word is alive and well at Biography Magazine. After the concept of “synergy” took a beating over the past two weeks as … Read the whole story
Yesterday, the big news was that Nytimes.com had rejected Sony's new online campaign because it blurred the line between advertising and editorial content. CBSMarketWatch … Read the whole story
eDiets.com used to spend most of its ad dollars on Yahoo, but it will soon assume a major presence at MSN next month, with … Read the whole story
Kmart has made changes at the top of its ranks of advertising executives, although it doesn’t expect changes in its current marketing strategy. Read the whole story