MediaPost Publications - Online Media Daily 08/21/2002

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Prime-Time Nielsen Ratings
by
Prime-time ratings compiled by Nielsen Media Research for Aug. 12-18. Read the whole story
Online Direct Marketer Silver Carrot Acquires Milesource
by Paul Gough
An online direct marketer has purchased a consumer loyalty-incentive program that boasts a million-member rewards site on the Web. Read the whole story
Advertisers Look At New Demos In Radio
by Frank Saxe
Turn on the radio in any market around the U.S. and you will hear hundreds of stations that are targeting the same consumer. That … Read the whole story