Online Media Daily
Tuesday, September 24, 2002
  • Digital TV Growth Unlikely To Grow Ad Market

    If the European experience is any guide, converting to digital TV will have little impact on advertising. That’s the conclusion of a new report ... Read the whole story

  • MasterCard Nears End Of Memorable Moments Campaign

    After a year in planning and the sidestepping of a potentially fatal blow with a labor strike averted, MasterCard’s promotion with Major League Baseball ... Read the whole story

  • New CA Privacy Legislation Won't Hurt Direct Marketers

    Late last week, California Gov. Gray Davis signed three privacy bills into law that restrict forms of direct advertising. But the Direct Marketing Association ... Read the whole story