MediaPost Publications - Online Media Daily 09/25/2002

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Study Says Online Ads Boost Offline Sales
by Ken Liebeskind
A study released yesterday by DoubleClick is an industry first, because it tracks the impact of online advertising on offline sales and compares it … Read the whole story
ABC Charges Back With New Shows
by John Gaffney
Is ABC making a comeback? The network surged near the top for prime average last week, thanks to Monday Night Football and two new … Read the whole story
Auto Season Kicks Off
by John Gaffney
The new automotive selling season is on with several banding campaigns leading off the week. Read the whole story