To advertise to America’s growing Asian youth population, be respectful of cultural differences yet aware that teenagers everywhere have the same kinds of likes … Read the whole story

After a couple of sluggish years, 2003 promises to be a bigger one for advertising and marketing, with companies planning to up their budgets. Read the whole story

Nielsen//NetRatings and Interactive Market Systems (IMS), today announced the latest customer wins for WebRF, the reach and frequency media planning tool for Internet audience … Read the whole story

A deal was finally reached between Webcasters and the Recording Industry Association of America on the royalty fees Webcasters will pay. Read the whole story