Tuesday’s session of the Advertising Research Foundation conference in New York addressed the dilemma of cutting ad budgets in tough times. It concluded that … Read the whole story

September was one of the most solid months of the year for magazine advertising. Read the whole story

The second week of the new season saw the old standbys prevail, with a few new hits thrown in and the continued battle between … Read the whole story

For decades advertisers and agency media departments alike have complained they had no real way of measuring just how many people saw their billboards. … Read the whole story

What’s Park Place Media’s metric for advertising? The meter. The parking meter, that is. Read the whole story