Online Media Daily
Monday, October 21, 2002
  • MPA Launches New Ad Effectiveness Campaign

    The Magazine Publishers of America Monday opened a new advertising campaign touting magazine advertising and part of a larger effort to promote the industry. Read the whole story

  • Bigger Budgets Equal Better Branding Metrics

    The findings from the IAB's Cross Media Optimization Study released this morning at the organization’s annual meeting in New York, indicate the potential for ... Read the whole story

  • Study: Permission-Based Email Drives Multi-Channel Purchasing

    DoubleClick today announced the results of its third annual Consumer Email Study, which shows email to be a major driver of multi-channel purchasing. The ... Read the whole story

  • Ex-JWT Exec Takes On Gun Violence

    With gun violence at the top of the news these days, an ex-ad agency executive is providing a way for the media business to ... Read the whole story