Online Media Daily
Monday, October 21, 2002
  • MPA Launches New Ad Effectiveness Campaign

    The Magazine Publishers of America Monday opened a new advertising campaign touting magazine advertising and part of a larger effort to promote the industry. Read the whole story

  • Bigger Budgets Equal Better Branding Metrics

    The findings from the IAB's Cross Media Optimization Study released this morning at the organization’s annual meeting in New York, indicate the potential for … Read the whole story

  • Study: Permission-Based Email Drives Multi-Channel Purchasing

    DoubleClick today announced the results of its third annual Consumer Email Study, which shows email to be a major driver of multi-channel purchasing. The … Read the whole story

  • Ex-JWT Exec Takes On Gun Violence

    With gun violence at the top of the news these days, an ex-ad agency executive is providing a way for the media business to … Read the whole story