Online Media Daily
Monday, October 28, 2002
  • Nielsen To Include More In Local Ratings

    Nielsen is considering changes in the dissemination of local TV ratings in its 200+ DMAs nationwide. Read the whole story

  • Pro Network - Wave of the Future

    In a move that could signal deeper sharing of reach and resources for magazines, the James G. Elliott Company announced a new magazine network ... Read the whole story

  • Colgate Product Launch Represents Shift in Importance of Internet

    Colgate-Palmolive is in the midst of its biggest product introduction since 1998. Results are starting to pour in from the September 16 online campaign ... Read the whole story

  • OOH Advertising Goes Alternative

    Dasani water did it. Calvin Klein and Minute Maid are doing it. Discovery Channel did it for their TV show Monster Garage. Target used ... Read the whole story