The whole of the online advertising industry may not be registering the revenue growth it had hoped for in 2002, with the Interactive Advertising … Read the whole story

Lately, several high profile brands have found themselves hitting a target audience they weren’t aiming to reach, and seeing mixed consequences as a result. … Read the whole story

Before online advertisers get to the point of tracking, optimizing, or even deploying campaigns, it’s incumbent upon publishers to prove the value of their … Read the whole story

What’s the value of the Junior Mints being featured in that old Seinfeld episode? How much would it be worth to Reece’s Pieces if … Read the whole story