If advertising is ever going to catch on in interactive television, it’s going to have to be a little easier to place. Read the whole story

Following the customer segmentation path many large media companies are taking, USAToday.com will be the sixth major media firm to use Tacoda Systems’s Audience … Read the whole story

Country radio, while taking more bucks than a west Texas ranch hand, remains the number one format in the U.S. Yet ethnic formats, both … Read the whole story

Election Day is in the past, but there is one more winner that might not readily come to mind: Broadcast TV. Political Ad spending … Read the whole story