As Democrats struggle to determine just where they went wrong in campaigning for the recent election, perhaps they ought to consider what some GOP … Read the whole story
You’ve had their radio jingle stuck in your head since you were twelve. And the owner of the company has been sporting the same … Read the whole story
Until planners are satisfied with the audience and response data from interactive TV campaigns, they’re not going to place larger amounts of money on … Read the whole story
Alongside a recent study by the Direct Marketing Association (DMA) showing strong growth in the use of email by brick-and-mortar direct marketers, a parallel … Read the whole story