Nowadays, online publishers are doing whatever they can to attract advertisers. Could it be that some are feeling strong-armed into running intrusive ad formats? Read the whole story
Nielsen//NetRatings today announced the first rankings report measuring the Digital Media Universe (DMU), offering the most complete view of Web and digital media usage … Read the whole story
Borne out of the rock revolution of the late 1960’s, Jann Wenner’s 35-year old ode to rock and all things cool found itself remarkably … Read the whole story
Do media planners need to revisit sports programming strategies? A recent report from Scarborough Sports Marketing estimates that 50 million women now avidly follow … Read the whole story