A new study of over 7,800 consumers from BIGresearch found 50% of the population is engaging in simultaneous media usage. Read the whole story
As Publicis Group SA integrates Bcom3 following its acquisition this fall, CEO Maurice Levy says that Publicis' standing among the top advertisers has made … Read the whole story
Streaming video isn’t just for repurposed TV spots anymore. Rodgers Townsend is among the first to break the mold with streaming video and audio … Read the whole story
Despite international tensions, brands that reflect American cultural values remain largely unaffected, at least outside Islamic Middle Eastern companies. Read the whole story