The concept of daypart targeting online has been a hotly debated issue ever since the Online Publishers Association announced that “daytime is primetime on … Read the whole story

Although the recent cross-media optimization study from the Interactive Advertising Bureau involved campaigns for Kleenex and toothpaste brands, there is a lesson here for … Read the whole story

What do you call a deal where competitors become each other's clients and together offer a comprehensive solution for evaluating of online marketing effectiveness? … Read the whole story

It looks like 2003 will be a rebound year for advertising. According to a survey of more than 1000 media buying executives, 45% of … Read the whole story