Online Media Daily
Thursday, February 20, 2003
  • eMarketer: At Work Audience is Elephant in the Room

    The concept of daypart targeting online has been a hotly debated issue ever since the Online Publishers Association announced that “daytime is primetime on ... Read the whole story

  • Biggest Ad Spenders Should Remix Media, Too

    Although the recent cross-media optimization study from the Interactive Advertising Bureau involved campaigns for Kleenex and toothpaste brands, there is a lesson here for ... Read the whole story

  • Competitors Partner to Provide Brand Evaluation Services

    What do you call a deal where competitors become each other's clients and together offer a comprehensive solution for evaluating of online marketing effectiveness? ... Read the whole story

  • Industry Study Reveals Greater Advertising Spend In 2003

    It looks like 2003 will be a rebound year for advertising. According to a survey of more than 1000 media buying executives, 45% of ... Read the whole story