Online Media Daily
Friday, February 21, 2003
  • USATODAY.com to Target Ads Better with User Info

    USATODAY.com began collecting basic demographic information on select portions of the site yesterday, in an effort to enhance advertising targeting capabilities and improve the ... Read the whole story

  • Arbitron Enhances Internet Broadcast Ratings Service

    Arbitron Inc. announced yesterday that it is enhancing its Internet Broadcast Ratings service featuring MeasureCast technology to facilitate the buying and selling of audio ... Read the whole story