MediaPost Publications - Online Media Daily 02/27/2003

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Study: Web Plays Critical Role in Purchase Decisions of Affluent Adults
by Masha Geller
If you want to reach adults with significant purchasing power, you must deliver your message on the Web. Why? According to a new study … Read the whole story
NCAA Partners with CBS, Sportsline on Website
by Paul Gough
CBS and SportsLine.com will produce and market an official Website for the NCAA highlighting its sports, kicking off next month with the basketball tournaments … Read the whole story