MediaPost Publications - Online Media Daily 06/17/2003

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Day One: Ad Tech Stresses Strategy
by Masha Geller
The Ad:Tech conference opened Monday morning in San Francisco to a sold-out audience with a power panel moderated by show chair Susan Bratton, who … Read the whole story
DoubleClick Scores With Marketing Automation
by John Gaffney
Continuing its move away from media and into technology, DoubleClick is now claiming big victories in the marketing automation sector. Yesterday it announced the … Read the whole story