MediaPost Publications - Online Media Daily 06/26/2003

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Burst Measures The Cost of Clutter
by Masha Geller
Just how much damage can clutter do to your ads? Plenty, according to BURST! Media, which recently surveyed more than 16,000 web users with … Read the whole story
Skyy Relaunch Goes To The Movies
by Larry Dobrow
Hoping to better align its online presence with its film-centric advertising and events strategies, Skyy Vodka yesterday relaunched www.skyy.com. Read the whole story
COMMENTARY
Will DoubleClick's Partnership with Macromedia Help or Hinder Rich Media Creativity?
by Mark Naples
One of the best questions I heard addressed to an Ad:Tech panel last week concerned the role played by agencies in the evolution of … Read the whole story