Following the success of Arnold Schwarzenegger's email marketing campaign and the increased and perhaps over-hyped displacement of traditional media's advertising effectiveness, a group of … Read the whole story
The speakers at Thursday's Yahoo! Summit Series event in New York, dubbed "The New Creative Revolution," were given free reign to talk about whatever … Read the whole story
Third-quarter revenues fell at Modem Media but the interactive agency said it was upbeat about prospects for the New Year. Read the whole story