Largely on the basis of increased demand for its marketing services, Internet portal Yahoo! finished 2003 with a flourish, posting its strongest quarter on … Read the whole story
America Online Wednesday restructured its beleaguered advertising sales organization, tapping Time Warner sales wunderkind Michael J. Kelly to serve as its chief. The move, … Read the whole story
A soon-to-be-released Gartner report is predicting that "advergaming"- simply defined as games that incorporate marketing content-is set to surge in the months ahead. The … Read the whole story