A California company this week plans to unveil a new way for advertisers and Web publishers to serve an impression to Internet users who … Read the whole story
In a move that could dramatically accelerate the migration of TV advertising to the Internet, Unicast Tuesday will unveil a new format that is … Read the whole story
The full array of digital marketing techniques - ranging from simple email campaigns to more sophisticated programs - have surged in overall acceptance among … Read the whole story
With even more consumers poised to begin adopting rich media advertising applications, publishers are just beginning to take steps to address the impact a … Read the whole story
With many on Madison Avenue wringing their hands over implications for conventional forms of advertising, new research suggests a better way into the hearts … Read the whole story