Just days after the online advertising industry unveiled a new initiative designed to cultivate the burgeoning U.S. Hispanic marketplace, the Big 3 players--America Online, … Read the whole story

When the CAN-SPAM Act was signed into law by President Bush, marketers and advertisers had only 15 days to comply with the first national … Read the whole story

The klieg lights from last night's Golden Globe Awards remain aglow, and so do the opportunities for marketers looking to extend the halo of … Read the whole story

America Online concluded a months-long search for a media and creative agency by splitting duties for its estimated $60 million interactive account between Digitas … Read the whole story

Now that Congress has mandated that email marketers oversee messages with more scrutiny than ever before, the industry could use the help of a … Read the whole story