The Iowa caucuses weren't far off when DesMoinesRegister.com's VP of marketing Susan Patterson Plank began fielding frantic calls from political campaign staffers. One impassioned … Read the whole story
The first signs were at AdTech May '03. There was the overload of speakers talking about their new marketing solutions when all they really … Read the whole story
Forty percent of consumers surveyed by Claria Corp. said that this year's crop of Super Bowl ads was less entertaining than in previous years. … Read the whole story