A U.S. District Court in Irvine, Calif. today is set to hear a case that could thwart the growth of streaming media on the … Read the whole story
Still reeling from Janet Jackson's breast-baring publicity stunt during its sponsorship of the Super Bowl half-time show, America Online is gearing up for another … Read the whole story
The ads may not have been so super, but post-Super Bowl Web traffic soared. There was brisk activity among advertiser sites, heavy chat volume, … Read the whole story
Click-through rates were down for the fourth quarter 2003 -- for rich media in particular -- but conversion remains strong, reports DoubleClick's fourth-quarter Ad … Read the whole story