Agency execs freely admitted to being blown away by Comcast's surprising and not-so-friendly offer to acquire Walt Disney Co., but quickly turned their attention … Read the whole story

In a deal that alters the online playing field, Terra Lycos severed a long-standing relationship with DoubleClick and struck a five-year agreement with 24/7 … Read the whole story

"Third-party rich media players are doomed." That was the buzz among some online ad gossipmongers after DoubleClick announced last month that media agency Starcom … Read the whole story

A report issued Wednesday confirmed the obvious: that paid search advertising emerged as a bona fide marketing phenomenon in 2003, with spending up 123 … Read the whole story