Seeking to capture increasingly relevant content from the 'Net for free, Yahoo! Search debuts a quality control program for commercial and non-profit customers. Read the whole story

DoubleClick's second annual Touchpoints Survey reveals consumer products categories in which the Web plays a major role in the purchase decision process. Read the whole story

Unilever put just 2 percent of its media dollars toward online advertising. Does 2 percent qualify as a best practice? Read the whole story

Nielsen//NetRatings' AdRelevance reported that the online advertising sector, excluding the search segment, delivered a robust 280 billion impressions in the fourth quarter of 2003. … Read the whole story