Advertising accountability is mission critical to all marketers, no matter the form of media. A study involving leading consumer packaged goods marketers now demonstrates … Read the whole story

Nearly 20 percent of opt-in commercial email sent during the second half of 2003 failed to reach its intended destination, marking a 1.7 percent … Read the whole story

Like many who toil on the tech side of the online ad industry, today's In the Trenches subject has always had a penchant for … Read the whole story

People who regularly visit newspaper-produced Web sites are younger, better educated and more likely to be employed than general Internet users, says a new … Read the whole story