Enpocket, a wireless marketing software and services firm, calls for mobile marketers in the United States to identify themselves in all permission-based campaigns. The … Read the whole story

Advergaming is becoming an option for marketers intent on putting their brands in front of gamers. Creating customized advergames allows marketers to sidestep the … Read the whole story

Gamers are increasingly wary of in-game advertising as marketers aggressively pursue relationships within the $11 billion interactive entertainment industry. How much advertising is too … Read the whole story