As ad budgets for streaming campaigns on the Internet increase, marketers' spending on TV and print will decrease--sooner rather than later, according to marketers, … Read the whole story
DoubleClick's First Quarter 2004 Ad Serving Trend Report--up 54 percent from the same period a year ago. Read the whole story
Attention tech marketers: Small- and medium-sized businesses are avid Web users, gathering information from the Internet for an average of 110 minutes per day, … Read the whole story