Meet TomBoy, PointRoll's latest offspring and tool in taking on rival rich media providers. Read the whole story

Having launched its Video Commercial in January, Unicast now debuts an upgrade that adds interactivity to the full-screen, broadcast-quality experience. Read the whole story

Today's guest columnist, Dan Buczaczer, vice president/media director for SMG IP, wonders if you can recall the last time you actually remembered an online … Read the whole story

Verizon Wireless has partnered with mobile marketing company Netpace to enable consumers to make purchases directly through their cell phones. But will consumers care? Read the whole story

MGM's "Soul Plane" promises a nonstop party--or at least full-screen Web ads for the movie do. The ads, featuring the movie trailer, are enabled … Read the whole story