Frito-Lay's Doritos brand signs on as the exclusive sponsor for AOL Music's First View program. A First View video is live today debuting a … Read the whole story
Online ad dollars supporting political campaigns could double to around 2 or 3 percent of overall cross-media campaign expenditures, according to political consultants. Read the whole story
Protecting brands is increasingly complicated by the emergence of adware and keyword bidding, according to trademark experts. Read the whole story