Internet penetration is flattening, as new research from Mediamark Research finds two stubborn groups of holdouts. The "Resistors," who represent 16.5 percent of all … Read the whole story
Efficient Frontier offers a paid search service that automates search keyword bids based on broad business goals, rather than executing bids based on predetermined … Read the whole story
IndustryBrains is testing what it calls a "Relevancy Ranking" system, and a real-time bidding system called "Max Bidding" that enables advertisers to update their … Read the whole story