Yahoo!'s Chief Sales Officer Wenda Harris Millard delivered a loud rallying cry worthy of the Democratic National Convention on Wednesday to attendees of Jupiter … Read the whole story
Interactive agency bigwigs convened Wednesday at Jupiter Media's annual Advertising Forum in New York to discuss--and quite possibly define--the changing role of ad agencies … Read the whole story
The term one-to-one marketing has been bandied about for years now. But customizing Web content or offers to particular consumers typically requires one very … Read the whole story