MediaPost Publications - Online Media Daily 08/03/2004

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Study Shows Political Leanings May Influence Media Consumption
by Kate Kaye
A new survey from Scarborough Research determines the likelihood of Democrats, Republicans, and Independents to engage in particular forms of media consumption. Among the … Read the whole story
COMMENTARY
Digital Frontiers: A Chat with Dotomi's John Federman
by Christopher M. Schroeder
Chris Schroeder asks a few questions to John Federman, the CEO of Dotomi. Read the whole story
Advergames Provide Big-Time Brand Boosts For DaimlerChrysler
by Ross Fadner
Advergames have spurred brand awareness and driven sales for DaimlerChrysler. Jeff Bell, VP of marketing for Chrysler/Jeep, shared the good news at last week's … Read the whole story