Behavioral marketing has registered high on the online marketing buzz meter of late, but privacy concerns abound. A new third-party ad technology firm, Dotomi, … Read the whole story

Word of mouth has long been known to be one of--if not the most--effective marketing methods. The digital age has certainly revolutionized this process, … Read the whole story

A so-called "data memo" unveiled Friday by the Pew Internet & American Life Project (PIP) and comScore Networks affirmed what most online marketers have … Read the whole story