In its new report, "Behavioral Targeting: Enabling Online Marketers to Reach Consumers Earlier in the Purchasing Cycle," eMarketer notes that behavioral targeting provides marketers … Read the whole story

Rich media providers continue to search for ways to fuse marketing initiatives with content. The latest example: PointRoll's Pollster, an interactive polling feature advertisers … Read the whole story

If you haven't taken a vacation yet, you may want to, says guest columnist Scot McLernon. The executive vice president of sales and marketing … Read the whole story

Just months after Arbitron abandoned an ambitious Internet ratings service, new players have emerged to fill the void. Net Radio Sales and Ando Media … Read the whole story