Online Media Daily
Thursday, August 26, 2004
  • Behavioral Targeting Offers Branding Opportunities, But Privacy, Regulatory Concerns Abound

    In its new report, "Behavioral Targeting: Enabling Online Marketers to Reach Consumers Earlier in the Purchasing Cycle," eMarketer notes that behavioral targeting provides marketers ... Read the whole story

  • Rich Media Vaults Some Polls

    Rich media providers continue to search for ways to fuse marketing initiatives with content. The latest example: PointRoll's Pollster, an interactive polling feature advertisers ... Read the whole story

  • We're Back, Baby

    If you haven't taken a vacation yet, you may want to, says guest columnist Scot McLernon. The executive vice president of sales and marketing ... Read the whole story

  • New Player Emerges To Fill Internet Radio Ratings Void

    Just months after Arbitron abandoned an ambitious Internet ratings service, new players have emerged to fill the void. Net Radio Sales and Ando Media ... Read the whole story