The Advertising Research Foundation has quietly taken the reins of one of the online industry's most ambitious research initiatives - the Interactive Advertising Bureau's … Read the whole story

Pundits and prognosticators debate the growth prospects for the online ad market during Day One of the Interactive Advertising World Conference and Expo. Read the whole story

Marketers and media buyers in the trenches indicated at the Interactive Advertising World conference Monday that interactive advertising has at long last earned itself … Read the whole story

What will it take for advertisers to adopt online video as a component of their campaigns? More broadband content and further evaluation of ad … Read the whole story

More than eight months after the start date of CAN-SPAM legislation designed to tackle the proliferation of junk e-mail, confusion about the law reigns … Read the whole story