DoubleClick and comScore Media Metrix Monday unveiled findings of an online audience accumulation study they claim is the first to show the rate at … Read the whole story

Ad serving is in the hands of some impressive, large and well-funded enterprises in DoubleClick, 24/7 Real Media, aQuantive and others. Fundamentally, ad serving … Read the whole story

A new survey by America Online and Roper Public Affairs finds that 41 percent of parents, or 28 million Americans, fall into the category … Read the whole story

Think there's more to Madison Avenue than the Jolly Green Giant and the Coppertone Girl? Then MadAveJournal.com might be just what the doctor ordered. … Read the whole story

In the hopes of influencing voters to expel George Bush from the White House this election, environmental group The League of Conservation Voters, Inc. … Read the whole story

Time Warner's Turner Broadcasting System has agreed to furnish its programming to Internet TV provider Akimbo Service. The Los Angeles-based Akimbo's service, which will … Read the whole story