When it comes to selecting keywords on search engines, marketers who pay more don't necessarily get the most value for their dollars, according to … Read the whole story

AQuantive-owned interactive media agency, AvenueA/Razorfish, Tuesday said it plans to silo its search marketing services by formulating a new agency, AvenueA/Razorfish Search, which will … Read the whole story

This summer, USA Today's Web site teamed up with The FeedRoom, a New York-based company specializing in providing broadband, in hopes of converting those … Read the whole story

Tacoda Systems, a behavioral targeting company that contracts with Web publishers to figure out which pages specific viewers visit, has recently added the Albany … Read the whole story