Advertisers have long wanted to penetrate the gaming market, but haven't yet been able to in any meaningful way. Despite the video games industry's … Read the whole story

One year after coming out with a study stating that e-mail marketing yields more than three times the return on investment as telemarketing, the … Read the whole story

Internet retailer Buy.com announced Monday it had acquired social-networking start-up Metails.com. The move appears to be in line with a marketing strategy that involves … Read the whole story