In an attempt to give marketers ever-more personalized ads, the software developer Adrelief has said it has developed a product that combines contextual advertising … Read the whole story

In its first report since going public, Google, Inc. delivered strong third-quarter earnings Thursday. The Mountain View, Calif. company earned $52 million--up from the … Read the whole story

Web analytics-engine WebSideStory yesterday launched new software it claims will help its strategic partners better integrate disparate digital marketing applications used to track and … Read the whole story