Behavioral targeting provider Tacoda Systems Monday unveiled a behavior-based pay-per-click ad network that it will market to direct response and search advertisers. By combining … Read the whole story
Combine a provocative study with a blue-chip gathering of experts who have to weed through its ramifications and interesting things happen. Read the whole story
Consumers in the United States spent 14 percent more in the first half of this year than 2003 on paid-content sites, including fantasy sports … Read the whole story
Just last week, CBS MarketWatch and Dow Jones were battling it out for the Web-surfing audience, with MarketWatch going so far as to run … Read the whole story
Vimation, a video interactive media agency, has come up with a product allowing for product placement in online ads. The product, VIM, makes it … Read the whole story