The behavioral targeting company Revenue Science this morning plans to announce a new addition to its board of directors -- Rishad Tobaccowala, chief innovation … Read the whole story
The media shop Media Contacts, a division of the Havas-owned Media Planning Group, announced last week that it is absorbing a sibling, the direct … Read the whole story
In separate reports, advertisers said they are satisfied with contextual marketing, one of the newer online advertising techniques. Advertisers with Google AdWords and IndustryBrains' … Read the whole story